portfolio.
about.
I’m Heidi Hang, a Senior UX Designer with advanced research skills with over 12 years of experience turning complex user behaviors into clear, actionable insights that lead to exceptional product designs. My work spans both qualitative and quantitative research, including in-depth interviews, A/B testing, data analytics, and hands-on prototyping to ensure that user experiences are not only insightful but also highly functional and intuitive.
What sets me apart is my drive, passion, and efficiency. I approach every project with a relentless commitment to producing high-quality work—whether I'm leading usability studies, conducting heuristic evaluations, or building interactive prototypes. I thrive in fast-paced environments where attention to detail is critical, and I bring a blend of creativity and strategy to every design decision.
I’m deeply passionate about transforming data into stories that fuel better designs, helping stakeholders visualize how research and design intersect to create powerful, user-centered products. My goal is always to push boundaries, innovate, and deliver meaningful, efficient solutions that stand out.